This is the first step in the entire production process. Here the road map is visible to all involved, it is no longer an idea. Scripts are complete, venue if necessary is chosen, we hire cast if needed; we lay the concept of the video out, materials are selected, rehearse lines and put in place everything that could make the production stage run smoothly.
Production is producing video content for use on social media, tv or whatever digital platform of your choice. You can call it film making process. In this phase, professional crew comes into play, these include cinematographer, producer, director, sound engineer and other professionals.
Post-production is the work done after we have completed the production stage. Post-production is the icing on the cake. Here the editorial team steps in, they make sure using a couple of software, the road map created at the start of the production process comes out as the finished product.
78% of people watch videos online every week, this goes to show that video marketing has moved from one piece on a marketing plan to the center of your entire campaign. Video has absolutely dominated social. Because of this surge, the need for a high-quality video that has strategical vetted cannot be over emphasised. A professionally produced video is one of the best ways to generate higher engagement, improve retention, conversion rates and help you nurture your leads. Video production is about more than just the video itself. In order to succeed, you need a powerful video marketing strategy to make sure it meets your business objectives.